Tuesday, January 17, 2012

The World

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Erling Persson, founder of H&M, started out as a salesman in Vasteras, Sweden. While traveling in the United States, he was inspired by a new type of clothing store. The store had high turnover in merchandise and kept its prices low. Upon his return to Sweden, he opened the first Hennes store on September 1th, 147. It was named Hennes (the Swedish word for hers) because it only sold womens clothes.

Hennes expanded steadily during the 150s and 60s. When the company was seeking to expand in 168, Erling Persson bought Mauritz Widforss, a hunting and gun store located in Sergelgatan, Stockholm. A stock of mens clothing came with the store, so the company began selling mens and womens clothes and changed its name to Hennes & Mauritz.

Since 18, H&M has continued to rapidly expand with Erling Perssons son, Stefan Persson, as Managing Director. In March of 000, we opened our first US store on 5th Avenue in Manhattan.

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Due to our overwhelming success here in the US, we will continue our aggressive expansion. Currently, H&M has over 4,000 employees. We sell clothes and cosmetics in over 800 stores in 14 countries worldwide. Last year sales amounted to 4.4 billion dollars.


The H&M concept is fashion and quality at the best price. Our design and buying departments create the H&M collection and make it possible to offer the latest fashion for women, men, teens and kids as well as cosmetics at the best price. We offer a wide range of products, and new goods are delivered to our stores every day.

A number of measures have been introduced to secure and raise the quality of our goods. H&M has the resources to carry out careful and effective quality control. Our garments are manufactured under good working conditions without the use of environmentally hazardous chemicals or harmful substances. H&M does not own any factories, but works with approximately 00 suppliers in Europe and Asia.

H&Ms code of conduct outlines the demands we make of our suppliers. We aim only to work with suppliers who can live up to our high production standards.

Our primary objective is to ensure that our customers get a good deal. We also believe that shopping at H&M should be an easy and pleasant experience. Great importance is attached to the layout of the stores and the way in which the garments are presented. It should also be easy for our customers to find an H&M store, so the principle of best business locations applies whenever opening new stores.

H&M is Europes leading fashion retailer, and our proven business model recently earned us a spot on of Forbes lists -- The Worlds 400 Best Companies and The Worlds Best Retailers.

Marketing our own brand for women, men, teens, kids and cosmetics, we offer fashion and quality at the best prices. But thats just part of our story. A major reason weve been so successful is our unique work environment based on flexibility and common sense, where employees are valued, supported and, most importantly, heard.

In March 000, we opened our first US store on 5th Avenue in Manhattan. Since then, weve begun rapidly expanding. Were looking for talented and motivated sales associates, department managers, store managers, and store-line visual merchandisers that can start and grow with the company.

this is not original work. it is from H&Ms site

internet sources

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