Wednesday, August 8, 2012

business coursework

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Marks and Spencer’s are in dyer need of re- organisation due to the heavy competition they are facing from existing and new high street retailers. The Board of Directors are getting anxious in the UK Market and need to change themselves to remain competitive.

My role is to act as one of the Board of Directors and at the end of this assignment I have to produce a detailed business report. I will be given 6 tasks to do including research on Marks and Spencer’s.

Research- To collect as much info as you can by means of primary and secondary research on M&S

Task 1- Explain the classification of M&S

Task - Identify and explain the objectives of M&S

Task - Identify and explain the management styles and culture of M&S. Analyse how the organisation structure and management style affects its performance and helps to meet its objectives.

Task 4- Describe the use of I.C.T for internal and external communications and how it affects M&S performance.

Task 5- Explain the production process and quality assurance by M&S and how it adds value to the products and services.

Task 6- Evaluate and alternative approach to quality control or quality assurance. Explain the likely effects it would have on M&S functions and its ability.

All of these objectives cover a wide range of issues, which M&S face during their trading period.

Traditional objectives like survival and growth are already established however they still require to be sustained and remain an underlined principle of all other objectives. If not then M&S will lose their market position and there shares and that will put them in a vulnerable position. This could result in

. Potential takeovers in the long run and short run by competitors. This has happened in the past when the leading US supermarket WALMART took over Asda. Recently there had been rumors of Safeway been taken over by many leading competitors including Sainsburys and Tesco but in the end nothing happened.

S is a reputed retailer, it is well known nationally and internationally. Through its growth and expansion programs it has gained substantial market position. Recently M&S have seen a decline in their profit margins. Due to market factors M&S are reacting to the changing environment rather then being proactive

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