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Friday, October 9, 2020

Medicine

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What is a fair price for Drugs?


1) Should drug makers offer deep discounts to developing nations?


Yes, of course they should. It is the duty of those who have more to take responsibility for others less fortunate. Without their help many sick in third-world countries would never experience the miracle of modern medicine. However, I don't think Canada is a "developing" nation. If these drug companies can sell drugs to Canada at such a deep discount then it is obvious, the drugs we buy are overpriced.) O.K., but does this mean Americans are shouldering the burden for paying for the R & D through high prices?


It is obvious we are shouldering the burden for R & D, but some of that burden could and should be shared by others like Canada and much of Europe. If the drug makers would charge other countries (like Canada) more, they would be in turn able to lower the prices in the US and still have the revenue needed for R & D. Why should Americans shoulder the burden? I think about it like this There is a grandfather who discovers a cure for a serious disease which has broken out in his and surrounding communities. Word of his invention spreads quickly and many come to him and request it. The grandfather is a caring person and sells a vial for $10 a piece, but if someone says they cannot afford to pay the fee he knows they have no other hope so he gives it to them for $1. At times he has been known to hand it over without receiving a dime. It makes him feel good to know that he is helping others. He has a dilemma; it costs money to make the drug so he decides that his family should bear the burden. So he begins to charge his family (children, grandchildren, great grandchildren, nieces, nephews) $100 a vial. This way he can continue to develop the drug and fund his research. Grandpa is doing a great service, but he can't figure out why his family is upset with him.


) Is expensive R & D the determining factor in drug pricing?


It depends on the research. I have found conflicting information about this. If you listen to the drug companies, they will tell you it is, but it is more reasonable to believe it is a matter of charging what the market will bear. I will give the example of heparin. Heparin was improved and it was found that it was good for thinning the blood and reducing blood clots in those patients having hip replacements; thus potentially saving the an average of $00 in medical costs. So now the drug company charges a 100 times more than they did for the original drug and still produce overall savings.


Is it wrong to make money no it is part of what makes our country great, When prices become unreasonable and the cost of developing the drug is not the reason it costs so much, but the fact that is what they "can" charge something needs to change.


4) In this context, are prices really too high in the U.S.?


Yes, the Canadian government has placed price controls and so the drug makers cannot charge as much for their drugs. They negotiate lower prices with the drug makers through its national health care system. (SEE POWER POINT). Look at the prices of these drugs and what they sell for in Canada. It is not a matter of a slight discount. Many price differences are extreme. The U.S. government needs to find a way to lower the cost for the American consumer. Price control may not be the answer, but the current system does not work. That's the reason I opened my office which helps customers receive their prescriptions from Canada and take advantage of these savings. I have customers come into my office every day and they simply cannot afford to continue to pay for their prescriptions. Take for example the Kuhns. They spend nearly $400 a month on prescription medicine and it is nearly half their monthly income. They learned I could help them buy the same medicine for $70 a month. Sometimes they would have to wait weeks to receive the medicine, but it was worth it.


I am doing a public service. The customer pays no fee to me the Canadian company pays me a small fee, but this is not passed to the customer. I am not getting rich from this, I am helping my fellow citizen and it alarms me that the FDA and US government is trying to close down operations such as mine.


Dan Burton and Julia Carson both are in favor of making sales from Canada expressly legal.


Seniors should not have to choose between food and medicine.


5) High prices mean that companies can do more R & D. But how much does this really cost?


Again, it depends on who you are listening to. Drug companies will argue that this is what we are paying for and then another report will show that much of the revenue is spent on salaries and bonuses. No one will dispute the importance of R & D or that it is costly.


6) How can the US get prices that are appropriate?


Allow the consumer to import the drugs from Canada. This is a fairly new practice, but Canadian pharmacies estimate that more than a million residents buy drugs from Canada. In 00 US drug sales topped 1 million. Many will argue it is no different than purchasing a car from Japan. Technically, ordering drugs from Canada is violating the law, but it is something that will never stop! If I close my doors, another shop will open. Many seniors are afraid of the internet, but the numbers are decreasing. For savings of thousands of dollars a year, many will learn how to order over the internet or have a friend or family member do it for them.


The importation of drugs is here to stay until some one does something about the high prices we are forced to pay in the US.


7) And what's the right policy for the Third World?


Continue to help them, but don't forget about the poor right here in the USA.


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Thursday, October 8, 2020

Truth about Jenn Beckingham

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Jenn is a twenty-two year old who works as a lawyer. She is short, with blond hair, green eyes and blotchy skin. In the summer of 000 Jenn had just left work with a huge paycheck in her hand, the biggest paycheck ever, two thousand dollars. Jenn did not know what to do with that much money.


She wanted a new pet, something unusual. She had always wanted a chimpanzee. Jenn went online and looked up monkey prices and where she could purchase one.


Jenn then went to Tons-O-Pets and sure enough they had a Chimpanzee. She talked to the store clerk and picked out a baby female three months old. Jenn bought her for one thousand dollars and took her home. The chimp's name would be Destiny because it was always Jenn's destiny to have one.


When they arrived home Jenn put Destiny in a spare room with a bottle and the housesitter Linda, then Jenn left to go shopping at the store.


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She returned home with diapers, potty training toilet, toys, food and leash with a collar. Jenn left Destiny with the housesitter once again, she went to sign up for American Sign Language classes so she and Destiny could communicate with each other. Destiny was potty trained, able to cook food , and could even drive. She loved to sit with Jenn and watch t.v.


Jenn had her boyfriend Mark come from Texas to meet Destiny. He taught Destiny to take showers and clean the house.


Destiny loved to go outside and play Hide-n-Seek and Ball with the neighborhood children. Mark practiced sign language with Destiny every night.


When Jenn came home from work one night she could not find Linda anywhere. She heard Destiny in the room howling very loudly. To Jenns surprise she had someone tied up in the sheets. Jenn thought it was Linda. She quickly threw Destiny off the object and looked in the sheets. It wasn't Linda. It was a man dressed in all black with a ski mask and gloves. Destiny signed to Jenn that the guy broke through the window and tried to rob them. No one knew where Linda was so she called the police, once more Destiny saved the day.


Jenn liked to take Destiny on walks around the neighborhood. People would get scared yet again they would fall in love with her.


Everyday when Jenn came home from work Destiny would beg to go out and play with the neighborhood children. She made friends with everyone. Destiny had a curfew and rules, she always abided by them all. Destiny always protected Jenn and the house.


Destiny was a very smart individual who loved to play computer, watch t.v. and cook. If there was something Destiny could not do Jenn taught her.


One day Jenn received a phone call from the Animal Sanctuary stating that they would buy Destiny for sixteen thousand dollars! Jenn explained that she loved Destiny as her own child and could not do it. Destiny was too smart and nice to sell for even a million dollars.


Three months later Mark moved in with Jenn. They settled down and got married. Since Linda disappeared , no one ever heard from her again they hired a new housesitter named Nina, She was partly deaf and knew sign language. Nina and Destiny communicated often.


Two years later Jenn was pregnant. As months went on Jenn had to keep checking up with the doctor, His name was Dr. Doogie Howser, he told Jenn the baby would have breathing problems and it would be best not to have a hairy chimpanzee in the house along with a newborn child.


Jenn went home and discussed this with Mark. Of course they would have to get rid of Destiny. Jenn didn't know what she would do, she didn't want to sell Destiny, on the other hand she did not want to get rid of her . Jenn was so depressed that she cried for two weeks straight, when she had to go back to Dr. Doogie Howser he told Jenn that she had a miscarriage and that it must have been from stress or depression.


Jenn was relieved that she would not have to get rid of Destiny.


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Wednesday, October 7, 2020

A Review of Bob Brier's The Murder of Tutankhamen

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The Murder of Tutankhamen was written by the writer/philosopher/Egyptologist Bob Brier, Ph.D. The book was published by Berkley Books, New York in 1 for the paperback edition. Though it was previously published in 18. What most impressed me about the book is the volumes and volumes of very reliable sources. If looking at the back of the book for the bibliography, a person finds oneself totally transfixed by the large amounts of sources. Not only were the many sources about Tut himself, but there were many books/magazines/journals/encyclopedias/etc., of his family, Egyptian history and more. I found the book to be very insightful and organized in its way of telling how Egypt was formed, lived and died.


Brier did a good job informing people of Egypt, but I was not too interested in the book as much as the critics acclaimed it to be so fascinating. The only part of the book that really caught my attention would have the be the first chapter or so. I really liked how he pieced together the puzzle of how Tut's last days might have been, or at least how he must have been murdered. It felt like I was almost in a murder/mystery story about to unmask the killer behind the curtain. For example, Brier wrote, "In the depths of this night the door slowly, silently opened, just wide enough for a single man to creep through before closing it behind him. Somehow he had slipped past the sentries. Had they been told to look the other way?" (Brier ). Those two little sentences almost sent shivers down my spine as I read it in the night, awaiting to find out what happened when the stranger arrived to kill Tutankhamen.


Sadly, the fascinating story ended, and the history lesson began. I found myself zoning in and out of interest as I read the rest of the book. There were many interesting parts though such as; when Brier talks about how the pyramids that were constructed for the pharaoh for his resting place were in fact not built by slaves, but by paid labor. Also, another interesting fact was how he was talking about Akhenaten (previously known as Amenhotep III). Brier talks about Akhenaten possibly having Marfan syndrome, and how it had an affect of his rule as king. I could not put the book down for a second when I was reading up on that. It was just so attention-grabbing to read something about a king that grew up in a place where individuality was looked down upon, and being a subject of hundreds of Gods was the key to keeping the people happy. Akhenaten went beyond the norm and started his own thing where he was the only king in recorded history at that time that rejected all the other gods and declared worship for only one single God. I believe that he did it to be different, partly because of the reason that he was so different looking. Also another thing that changed, was the style of art during Akhenaten's rule. People, even less than a hundred years ago, were ostracized about being a little bit different, but to go beyond the tradition of religion and culture, when being a king, that was just amazing. Brier did a wonderful job describing how Akhenaten lived and how he changed history (Brier 1).


The one thing that really irked me when I read the book is how much emphasis Brier put on the family of Tutankhamen rather than Tut himself. I completely understood that a normal reader needed an explanation of ancient Egypt before Brier got to explaining his reasons of why he thought that Tut was murdered and/or how it happened, but it felt like the book could have been summarized into a large pamphlet rather than a book of such a size. I used to be very much so into ancient Egypt, so maybe that has something to do with my boredom when reading some sections, but I would recommend this book to people that know nothing about Egypt but have a thirst for knowledge. Brier did a wonderful job making the book easy as possible so anyone could read it, and also he packed just enough information about Egypt and its people that it wasn't too much like a textbook. But Brier could have done better keeping on track on some occasions, like in the second paragraph of chapter nine, he starts by talking about how the widow of Tut wrote a letter to the Hittites, and without even finishing off why she wrote it he already started talking about how the Hittites kept awesome records of their lives and how there was this excavation about this king. That made my brain pace from subject to subject and made me lose interest very quickly.


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In conclusion, The Murder of Tutankhamen by Bob Brier, was a very well organized and instructive book to readers who don't know about Egypt, not so much Tut, and want to find out more. The sources from the book were very dependable and trustworthy, not only because of where they came from, but because Brier is a very prominent and educated Egyptologist, so he knew where to get the right stuff. I sadly, found myself more so bored rather than entertained by this book. I did find some very interesting facts in the book, but those facts were not even about Tutankhamen, they were about someone or something else. All in all, the book was alright, I would only recommend it to people that want to enrich their knowledge of Egypt and find out more about Tutankhamen without feeling like they have to be highly intelligent scholars to read it.


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Friday Night Lights

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Ten years have passed since the publication of Friday Night Lights, and still, its words continue to influence and reverberate beyond anything I could have ever imagined. Nearly half a million copies are in print. The book is used in dozens of high schools and universities across the country. Barely a week goes by even now without getting a call or comment about it. Over the past decade I have heard strange and remarkable stories of the books impact--a man who left his job in Brooklyn so he could become a football coach in Texas, a songwriter who wrote a moving ballad inspired by the book, teenagers forsaking Florida to make spring break pilgrimages to Odessa. When readers tell me they have been touched by this book in a way that no other book has ever touched them, their words of praise leave me humbled, but also make me wonder if I have become the writing equivalent of the high school football hero, destined to spend the rest of my life trying to get back to a moment and place that can never be reached again.


How did it all happen? Why did it all happen? In light of the controversy that erupted in Odessa after the book was published and the accusations of betrayal that still ring in certain corners today, are there any regrets about what I wrote?


I have had ten years to think about it all, ten years to examine what it was that catapulted this book into the reading consciousness of so many, ten years to examine the harsh judgments made of me as well as my own decisions about the words I chose and the words I did not, ten years too to think about this team that I grew to know so intimately during a remarkable year of my life. I said in my acknowledgements that I grew to adore the players on the Permian Panthers, whose lives I followed during the 188 season. In the womb of a new millenium, it is a feeling that still stays with me. Memories crease through me at unexpected times--the awesome silence of the locker room with those eyes locked tight, the gleaming shape of a playoff trophy held high as another rung in the ladder of goin to state is climbed, the thrust of a fist into a wall in the helplessness of defeat, the silence of the plains suddenly broken by adoring screams.


I still think of how it all began, in the rocket ship of Ratliff Stadium, on a sweet and still night, when those teenage boys crashed through the handheld sign that had been made for them by the cheerleaders and a sea of fans drenched in black came to their feet. I still think of how it all ended, in spitting rain and misery, when that hand of Jesse Armstead came out of nowhere to swat down a pass that should have been the winning touchdown for Permian against Dallas Carter, the same Jesse Armstead who is now an All-Pro linebacker for the New York Giants.


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In particular, I think of the six players I wrote about who so graciously allowed me to intrude on their worlds. Our lives have all spread in different directions. But I still stay up with several of them on a regular basis, and both directly and indirectly, I am familiar with the roads their lives have taken or not taken.


Brian Chavez returned to the football field at Harvard, for his undergraduate house tackle football team. He was a linebacker on defense and a blocking back on offense, but since these were Harvard men, an intellectual judgment was made to give him the ball in short yardage situations. He graduated Cum Laude from Harvard in 1, and I was both honored and privileged to be invited to his graduation. Given the monumental transition he was forced to make from Odessa to Cambridge (it is hard to imagine any two places in the world at more opposites other than the moon and the sun), watching Brian get that diploma under the proud gaze of his family was one of the most inspirational moments I have ever witnessed.


Brian approached the east coast with a combination of curiosity and anthropological interest, as if studying a different species, but he also concluded that it was no place for a human being to actually live. At the personal invitation of the dean, Brian went on to law school at Texas Tech University on a full scholarship. He started the Mexican-American Law Student Association at Texas Tech and graduated in 16. Afterwards he returned to Odessa to his familys law practice. He recently opened a satellite office in El Paso, and has aspirations of becoming a federal judge. While he seems eternally wed to the haunted plains of West Texas, he is also thankful he spent time beyond its borders.


It was hard as shit for me to adjust and hard for me to deal with, but Harvard changed my life. It showed me that theres more out there than West Texas.


Jerrod McDougal went to Odessa College in the spring and fall of 10. He did not play football because Odessa College does not field a team, and he was not invited back to school after the fall semester. I didnt have any enthusiasm for it at all, he said at the time. Jerrod also went to Midland College, as well as several community colleges, but he has never received a degree. He went to work full-time for his fathers oil field construction company in Crane at the beginning of 11. In 1 he moved to Bandera, near San Antonio, to work for Roger Stevens, a contracting company acquired by his father. He has had his personal traumas over the years, including a serious car accident that shattered his ankle. But he has still maintained his West Texas spirit of passion and emotion.


At one point he tried to erase his memories of playing football for Permian, because he felt emotionally stunted by it. But he realized it was impossible anyway. It will never be lifted off of me, he said, and if it was football that consumed him at Permian, it was also football that kept him in school. Otherwise I wouldve been down on dynamite crews blowin shit up, because thats what I liked, he said. Sometimes Jerrod thinks about the 188 season with the wincing anger of not winning a state championship. But mostly he thinks of it with the private beauty of what he and his teammates shared and will always share.


I got a group of brothers, a set of friends that you could never ask for and get. Theres nothing I wouldnt do for any of em and theres nothing they wouldnt do for me.


Don Billingsley, the Permian player most likely targeted by the coaches and teammates for an early grave, became proof of how the worst predictor of future behavior is behavior in high school. Don stopped playing football in the fall of 18 after arthroscopic surgery to his knee. Instead of falling prey once again to alcohol and drugs, he began to actively study for the first time in his life. It feels good to be learnin somethin, he said at the time. The prior summer, Don also underwent a religious reawakening, and he has kept the keenness of his faith ever since.


Don remained at East Central University, graduating with a bachelors degree in public relations in 1. He then received his masters from the university in human resources counseling in 15 and did counseling work in Oklahoma City and Norman. In April of 1 he married Melanie Fannin and moved to join her in Dallas. Melaine already worked for Southwest Airlines in the finance department, and Don became a care manager for Magellan Behavioral Health. There are still certain aspirations that elude him. He would like to make more money, and he isnt sure about the trajectory of his career. But he has no complaints about life.


I feel good about it.


Mike Winchell went to Baylor for a year after he graduated from Permian and quit at the end of the 18-0 school year because of cost and the realization that he had no future there as a football player. Heck, Im not going to play in the pros, he said at the time.


Winchell went to Texas Tech for a semester and then transferred to Tarleton State University in Stephenville. He graduated with a bachelors degree in marketing in 15. He returned to Odessa for roughly a year, and then moved to the Dallas-Ft. Worth metroplex. When the Odessa American interviewed him in 18, he was working as an independent surveyor in Decatur and also playing golf on the Iron Man Tour. Sponsored by the Texas Professional Golf Tour, tournaments consist of 7 holes in a single stretch. Winchell finished tied for 55th in 18, and was still competing on the Iron Man Tour into the summer of 1. He values his privacy, and during the interview he made it clear that he no longer was interested in questions relating to Friday Night Lights.


People always want to talk about the book, but I dont care. That was a long time ago.


Ivory Christian had a successful freshman football season at Texas Christian University in 18, starting two games at middle linebacker and receiving playing time in seven others. But frustrated over a strained knee and his drop in the depth chart the following year in 10, he quit the team and left school. His father prodded him to stay at TCU for the obvious athletic and educational benefits, but Ivory told him he was no longer interested in playing football. He returned to Odessa, where he received his associates degree at Odessa College. He worked at Avion Flight Centre Inc. at the Midland International Airport for several years doing plane maintenance. He then moved to Austin to work for the Texas Aircraft Pooling Board, a state agency that maintains and operates a fleet of planes for official government business. Ivory had always been ambivalent about his Permian football experience, consciously resisting any of its trappings. But on the cusp of turning 0, he had begun to take some measure of pride in what it meant.


Now, twelve years later, I think about it.


Boobie Miles flunked out of Ranger College at the end of the 18-0 school year when, according to his football coach Joe Crousen, he just stopped going to class. He returned to the Odessa-Midland area and has basically been there ever since, with the exception of a brief and unhappy stint with a semi-pro football team in Culpepper, Virginia. He has held a series of jobs over the years, most of them involving warehouse work such as driving a forklift. Most recently, he had landed a job in the Odessa area doing inventory work.


Life has not been economically easy for Boobie. There have been times when he has struggled, and I often wonder how different his fate would have been if his cleat had not gotten caught in the artificial turf of Jones Stadium that terrible August night. The moment took a fraction of a second, and yet its impact on him was forever, a brutal reminder of the very fragility of sport, how all that you have and all that you think you have can be taken away in an arbitrary stroke. But Boobie refuses to look back with bitterness and regret and the pity of what could have been. He still loves football, although his links to Permian have understandably broken down completely. I dont go to the games, he said.


At the end of 18, Boobies Uncle, L.V., died of heart complications. Boobie has continued on, working to provide for a family that includes a four-year-old daughter, a three-year-old son and twins born earlier this year. But L.V.s absence is felt by Boobie, as it is felt by everyone who had the privilege of knowing this uniquely fine and decent man.


I miss him.


When Friday Night Lights was first published in September of 10, it set off a storm of controversy in Odessa that to this day still flares at the very mention of the books name. Shortly after its release, I was scheduled to do a series of appearances in Odessa as part of a tour. But the trip was cancelled after several bookstore owners said that threats of bodily harm had been made against me. The owners took those threats seriously and so did I, particularly since the books release coincided with Permian being banned from participation in the playoffs by the University Interscholastic League for conducting supervised workouts before the official start of the season. To make the tension even more palpable, Permian had been turned in by Jerry Taylor, the head coach of cross-town rival Odessa High.


The game between Permian and Odessa High had always been something of a spiritual civil war in town, but feelings now rose into the ozone as the two teams prepared to meet each other the following week. On its front page several days before the game, the Odessa American made a plea to the presidents of the booster clubs of both schools asking for harmony. As the situation began to receive national attention, the mayor of Odessa at the time, Lorraine Bonner, taped a public service message asking for calm. The eyes of a nation are focused on us this week, said Bonner, as if she was making a plea for peace in the Middle East. And its up to us to reach out and pull together. The Odessa police force doubled security for the game, and a final call for peace came during the pre-game prayer to the sellout crowd of 0,000 Theres a lot of tension built up at this game tonight. Oh Lord, please give us strength to relieve the tension tonight.


There were in fact no incidents as Permian beat Odessa High that night, 4-6, to run its winning streak over the Bronchos to twenty-six years. The animosity between east and west died down, but animosity over Friday Night Lights has never died out. Ten years later, the book still evokes feelings that are raw and passionate, particularly since one of the most enduring and attractive characteristics of West Texans is their utter contempt for moderation.


Over the years I have been accused of betrayal, and sensationalism, and taking information out of context, and mis-quoting. I am not surprised by these accusations, nor am I troubled by them. When I first got to Odessa, I anticipated a book very much in the tradition of the film Hoosiers, a portrait of the way in which high school sports can bring a community together. There were elements of that bond in Odessa, and they were reflected in the book. But along the way some other things happened--the most ugly racism I have ever encountered, utterly misplaced educational priorities, a town that wasnt bad or evil but had lost any ability to judge itself. To ignore these elements would have been a journalistic disgrace.


Every word of the book is fair and true. It was never intended as a diatribe or an expose. It was written instead with enormous affection and empathy, because as deeply troubling as the over-emphasis was on high school football, those games were, and always will be, the most exquisite sporting events that I have ever experienced.


For all the controversy and verbal volleys of unfairness, the book has actually had a profoundly positive impact on Odessa. It clearly forced certain individuals in power to look in the mirror and examine the culture of football that had been erected, and to their enormous credit, it was a reflection they knew must be altered. I think for some people (the book) was a wake-up call, Chuck Hourning, the public information officer for the Ector County school district, said in 18. I think the community kind of reassessed itself. I dont think the community of today would necessarily identify with the community then.


The book was a bit like medicine, wrote the citys most respected voice, Odessa American columnist Ken Brodnax. Perhaps it was a bit bitter to the taste, and it probably had some bad side effects that were hard to shake. But the dose also heeled a few ills.


The result of that medicine has been a stronger academic curriculum on virtually every level. SAT scores for boys have improved, and the number of female students taking the test has nearly doubled. The school district has spent some $5 million to upgrade technology at both high schools. Strides have also been made in establishing equal athletic programs for males and females with the $1.1 million construction of a new softball and soccer complex.


A softball and soccer complex in Odessa? Miracles do happen.


When I was there, nothing was considered more socially acceptable than being an unabashed Permian football booster. Living, and eating, and breathing high school football had become a way of life. Today such fanatical behavior has been tempered, in part believes Brian Chavez, because fans dont want to be associated with the kinds of extremes that were so evident in the book. People have kind of shied away from being real avid fans, he said. Devotion is still there, but it no longer routinely rises to the level of worship, and as Brian puts it, people are more likely to express it under their breath.


There is no doubt that the fixation on Permian football made it great. There is also no doubt the same fixation caused the educational system to suffer in the shadows. The shift in priorities was desperately needed. But as a consequence of it, the glory of Permian football has dropped to an all-time low.


Gary Gaines left as Permians head coach after the 18 season when the team won the state championship, embarking on a course that would take him to college as an assistant at Texas Tech, back to high school, and most recently to Abilene Christian University where he was named the head coach earlier this year. Gaines was replaced at Permian by assistant Tam Hollingshead, who promptly led the team to another state championship in 11 and then left after the 1 season to become an assistant at Texas A&M. Hollingshead was replaced by Randy Mayes, who had been an assistant. Mayes first two seasons were in keeping with Permian tradition as the most storied program in Texas football history. The team went to the state semifinals in 14 and the state championship in 15. And then it fell apart. Permian finished -6 in 17, ending a string of straight winning seasons. That was difficult enough, but Permian also lost to Odessa High for the first time in 4 years. There were as usual 0,000 people in the stands that night, and the impact of the outcome was like the aftershock of some profound religious sighting in which no one could quite believe what they had just witnessed. After the game, Permian fans dressed in black sobbed on one side and Odessa High fans dressed in red sobbed on the other.


Permian ended the decade of the 10s with perhaps its most shameful season ever. Under the once-sacred lights of Ratliff, Midland High beat Permian for the first time since 17 in a 5- embarrassment. Hated sister city rival Midland Lee, on its way to a second straight state championship, toyed with the Panthers in a 4- victory. Players in the system began to quit at alarming rates. Attendance was down, and the team was in danger of going winless in the district before it beat Odessa High in the last game of the season. Desperate for some measure of relief, coach Mayes called the victory a great win. But it wasnt.


I know Randy Mayes, since he was an assistant coach at Permian during the 188 season. I went out to dinner with he and his wife Cynthia. I saw him teach in the classroom. He is perhaps the biggest critic of Friday Night Lights. Last year in an interview with Texas Monthly, he called it a novel and said that I would do anything to sensationalize. What I have to say about Randy Mayes is this


He was not only a superb defensive coach when I knew him, but far more important a superb teacher and husband and man. I could imagine what he was going through during that final season of the 10s in which the legend of Permian had turned to bitter memory. I could imagine the pressure and hurt and scornful ridicule heaped on him. Because once upon a time I myself had witnessed the mercilessness of it, not with the clever eyes of a novelist, but the clear eyes of a journalist.


Football may have a different place in the psyche of Odessa than it had a decade ago, but it still holds a forceful grip. The sight of a boy, a high school boy, sacrificing himself in the service of team and town on a glowing field is still a powerful intoxicant, just as long as it is accompanied by the intoxicant of winning. So I wasnt surprised to learn the fate of Randy Mayes future under the Friday night lights of Odessa.


There was none.


Because he got fired.


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Monday, October 5, 2020

Editorial on schoolies week (B+)

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"Schoolies week" tagged bad


Schoolies, a week of fun and entertainment for thousands of school-leaving students from all over Queensland, NSW and even as far as Victoria. It's a week of holiday and more of less a giant party for students celebrating the end of there 1 years of schooling. It's a week for them to relax and enjoy themselves and "do what they want"


Although it's a week intended to be fun and enjoyable, due to the massive influx of people crime seem to be a big issue for people who attend schoolies. Schoolies has been given a bad name from the many incidents that occur during this week, such as stabbings, assaults, and alcohol related crimes. Should the actions of a few stupid people give the whole schoolies week a bad name? Why should this school-leavers tradition be shut down if it's not them causing the problems? It's been proven that most of these serious incidents are committed by older people previous schoolies students that have come back. "Gold Coast City Council Mayor Gary Baildon said it was unfortunate that the festivals reputation was being tarnished by many incidents not connected to school-leavers." Schoolies week has made the gold coast and sunshine coast a huge attraction for school leavers. Businesses such as fast food, accommodation places, liquor stores, bars, take full advantage of the massive influx of people and use the school-leavers holiday to there full benefit. The gold coast area is a high crime seen all year round, "He welcomed extra police presence, announced by the state government yesterday, during the remainder of the festival, but said he would like more law enforcement all year-round in the gold coast region." the allocation of higher police control will surly help reduce the number of incidents particularly in the schoolies week


"About 40,000 students, including Mr Beatties 18-year-old daughter Larissa, are celebrating the end of school on the Gold and Sunshine coasts." My daughter wouldnt be there if I didnt think the measures were appropriate"( Mr. Beattie said ) He had spoken to his daughter after the stabbings She, like most people at Schoolies, has a sensible band of friends who behave in an appropriate way",Cheap College Papers on Editorial on schoolies week (B+)


The Populated areas of gold coast have always had problems with crime and alcohol related incidence, it seems that around the schoolies week though these problems are amplified mainly because of the huge attraction to the area, Bringing not only school leaving people but also older people. Which are in most cases the ones causing the most serious problems. Theres probably 500,000 people on the Gold Coast in any one day of the year and incidents do happen but to tag it all to schoolies is unfortunate, (Cr Baildon) For people who don't want to be in the main action of schoolies there are other options for them, places on the Sunshine coast such as Maroochydore offer great holiday accommodation unlike the gold coast places such as Maroochydore have yet been given a bad name (Said Maroochydore Police Sergeant Ian Waller) "the behavior of schoolies on the Sunshine Coast during the past week have been very pleasing."


Its been very good on the Sunshine Coast, Sgt Waller said. We have had no major incidents." The good name remains in Maroochydore entirely because it's controlled sufficiently by police and people that cause problems are dealt with promptly Its obvious that schoolies week is going to attract other people than just the school-leavers especially at the gold coast, to minimize these problems more police are needed to be brought in especially for the "schoolies week" and all problems should be dealt with promptly and sternly. The schoolies tradition should live on and be a place and time of fun not fear


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Thoughts on Tao-TE-Ching

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When Americans think of government they tend to think about the confusing and boring side of it. Many also think about the perplexing situations that politicians deal with. If Americans looked at government from the Tao-Te-Ching aspect, they would look at government much differently. The Tao has various meanings, in one way it means "the way", but it can also mean "the way to live." The Tao-Te-Ching, written by Lao-Tzu, was understood to be a handbook for politicians. The Tao-Te-Ching ought to be the handbook for not only politicians but Americans as well. Not only does this piece teach about government but also it teaches self-value. This wisdom that is derived from ancient China confronts its readers with a baffling language and a moral experience that is almost personal. In many ways this text bears a resemblance to poetry, there are numerous concealed meanings that have to be closely read and interpreted.


The Tao-Te-Ching can be seen or meant as "the way to live". Americans live by the government; it gives citizens laws that are to be followed at all times with no exceptions. The Tao states (Verse 57; line 6), "The more prohibitions you have the less virtuous people will be." American society was founded upon rebellion. The early American colonists revolted against the English government. The more laws and restrictions the King placed on them the more they rebelled and fought. When the American people feel oppressed by any law or prohibition set by the government the people will challenge it in an effort to change it. Laws are designed to protect society as a whole from wrongful actions. There are many laws that a United States citizen has to follow, but everyday a law is broken. Whether it is a murder or a store theft, every law in the United States is not abided by. The more that the law is enforced there are criminals around to break them. In 14 the federal "Crime Bill," was signed into law by President Clinton, included was the Violent Crime Control and Law Enforcement Act. This new law was thought to bring a little more peace amongst Americans everywhere (NRA, 00, para. 1). According to the Bureau of Justice Statistics, the crime rate has gone up since this law was made in 14. In 14 the number of citizens jailed became a very high number of 486,474, within that year that number increased by more than 0,000. From the time when the "Crime Bill" was signed the number of citizens jailed enlarged by more than 17,000. All of this proves that the more laws that are made, the less moral most Americans become.


The Tao-Te-Ching explains that, "The more weapons you have, the less secure people will be". Weapons exist not for the making of peace, but for the making of violence. Weapons make many Americans feel unsafe and paranoid, weapons kill and destroy, no one wants to walk amongst convicts and killers. Americans will feel that they are in a great amount of danger if the need to be protected with weapons is so significant. America is the land of "The Free", who wants to become a prisoner of their home, because the world is becoming too dangerous to live in? Weapons create all of this turmoil and as Americans no one deserves to feel unsafe. In 00, twenty one percent of incidents of violent crime, a weapon was present. Offenders used a weapon in forty six percent of all robberies, compared with seven percent of all rapes/sexual assaults in 00 (Bureau of Justice Statistics, 00, Weapons, para. 1). If weapons were non-existent then homicides are unheard of. Who feels safe in a nation where one child dies every three days due to the fact that they were shot or killed unintentionally in firearm-related incidents (Fire Arm Safety Devices, 00, para. )?


The more subsides that are given to Americans the less independent they will become. When Citizens are regularly provided with any service the less they will have to do for themselves. Every year more Americans start to depend on welfare and social security benefits. Social security and welfare costs accounted for about twenty percent of total government disbursement in 000/001 against eight-teen percent in 15/6 (Central Statistics, 00, para. 4). The American system of welfare and Social Security support Lao-Tzus statement that, "The more subsides you have, the less self-reliant people will be". These systems have inspired individuals not to seek the earning of their personal income. In fact, for some this money is not spent on the essentials required for living but to feed their addiction to drugs or alcohol. Providing people with subsidies leads to less self-reliance, which for many leads to a life of corruption.


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Ruling a country effectively is brought up through a variety of methods. Lao-Tzu, a follower of Taoism, expresses his belief on the most efficient way to govern. Lao-Tzu's statements have strong political value but they are unrealistic in most societies. The Tao-Te-Ching teaches about government and also teaches about self-value. The Tao-Te-Ching can be interpreted in many different ways. The author discusses what he feels the role of a leader should be, the restrictions and the privileges that should be given to the people. There are various views on this piece even among Americans. Although the Tao-Te-Ching contains many controversial issues it is a way to live by, there is no better way to live than in peace and at ease. "For governing a country well there is nothing better than moderation" (Verse 5).


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Thursday, October 1, 2020

Advertising

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Advertising


Advertising is a message designed to promote or sell a product, a service, or an idea.


As rapid globalization continues to produce highly diversified social values and a wide variety of media, the role and function of advertising must be highly mined. In this era of change in consumer awareness and consumption patterns, advertisers must develop efficient communication activities. Advertising reaches people through varied types of mass communication, through radio, reading and the biggest area is through television.


Television reaches all tops audiences. This is why companies and corporations use it to their advantage, promoting a certain product. Advertising is a multibillion-pound industry and in many businesses, sales volume depends on the amount of advertising done. Manufacturers try to persuade people to buy their products. Business firms use advertising to promote an image for their company. Businesses use advertising to gain new customers and increase sales. This is why television can be the most efficient advertising medium, as we, the audience is influenced through slogans and catch phrases that are part of the language. It has given us jingles that are very familiar and some lasting images that we will always associate with that particular product. These effects have to be influential, as it is demanding to tell a compelling story in a short space of time.


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Different adverts are shown at different times and at the peak viewing times, when TV audiences are highest. However minority audiences are also targeted, those with certain interests, who could be influenced by certain goods.


Through analysing advertisements on television, I have noticed how they are shown several times in a short space of time and how a certain slogan or tune is repeated constantly in one advertisement. I have found myself humming the certain tune and thinking of the product being advertised, and in many cases this has been as irritating cycle. However, it is a successful means of influencing people to buy something that they do not necessarily need. Advertising is a cunning, yet booming business and uses a mass number of techniques to promote their goods.


Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealised, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers essentially have the power to promote positive images or negative images. Unfortunately, most of the roles portrayed by women tend to fit the latter description. It is easy to understand the appeal which these ads hold for men, as they place women in an inferior role; one characterised by helplessness, fragility and vulnerability. Certainly one can not deny that visual images serve to create the ideal female beauty within the material realm of consumer culture. The problem is that if one strays from this ideal, there is the risk of not being accepted by men. Women portrayed in sexual ads are depicted as objects and commodities, to be consumed by men for visual pleasure and by women for self-definition. Any depiction of a woman in scant clothing ultimately makes her look vulnerable and powerless, especially when placed next to a physically stronger man. Studies show that advertisements will concentrate primarily on a womans body parts rather than her facial expressions. Men enjoy these images, and sadly, women tend to try to embody them, regardless of the extent to which they degrade themselves.


The picture before me, illustrated in "Avantaje" magazine, 00, has a girl that I think is trying to be very seductive because of the way that she is moving in a somewhat suave like way. She is also standing in front of a red background, which is a very sexy, seductive colour. Her lipstick is red, her nail polish, her under-eye-shadow, the beads around her, and the perfume bottle itself also are the colour red. It also appears that this girl is wearing a piece of lingerie that is black, which is also very sexy and seductive; also her hair is black, maybe to match her outfit, and is very wild and spontaneous.


From what I see when I look at this picture I think that this advertisement is specifically targeted towards the female and might be telling them that if they buy this product that they will look very seductive as does the girl in the advertisement. It could be putting out the image that if the buyer purchases this product you will be more attractive and more guys will respond to you when you want them to. Or it might be saying that using this fragrance will make you feel great in this type of clothing and your significant other will be at your ankles, wanting you. Another way to look at this picture is in a guys perspective. If a guy saw this advertisement he might be tempted to buy this product because he thinks that it will make his girlfriend want to be more sexy and seductive. He might think that if she wears this perfume she will want to be more active in their love life and will wear little clothes like the girl has on in the picture.


It took me forever to pick out a particular magazine, because of the multitude of womens magazines out there today. I finally decided on Cosmopolitan, because I realized that there really wasnt any difference between any of the womens magazines. Every magazine has a woman on the cover, seemingly perfect, and with a huge smile on her face to boot. Then, also on the cover, I get to see all the articles in the magazine that are going to help me to look better, feel better, and even make my man happier (as if I dont have enough to worry about already). When women look at the cover of Cosmopolitan, they are made to feel inferior to the woman on the cover. They feel inferior because the women on the cover is flawless, seemingly perfect in every way. Women wonder how they can compete with that. Women say to themselves, I wish I could look like her. The cover illustrates to them they are nothing like this woman on the cover, and so they must buy the magazine. The magazines articles give the reader hope that this wish may come true if the articles are read. So in the end, most women buy the magazine. As if the cover wasnt enough, women have to stream through the endless articles of perfume, make-up, and clothing containing the same type of woman that is on the cover . These ads


work in the same way as cover to get you to buy their product. It seems like every other page is a different advertisement urging us to buy, buy, buy.


First, I think that Cosmopolitan's major claim is that they know how to make women look better, and feel better about themselves. Cosmopolitan appeals to its readers by assuming all women feel they have flaws. When these women look at the cover of Cosmopolitan and see a perfect looking woman, and they want to look like that as well. When they see all the articles available in the magazine to help them be like the cover girl, they buy the magazine. A wide range of women read Cosmopolitan (ages 18-45 approximately), so it is easy to market this magazine with its articles on how to get a man, look glamorous, be healthy, and so on. Society pressures women, more than men, to feel that they have to maintain a certain image. The majority of women feel that they need help reinventing themselves into cover girls, and thats where magazines like Cosmopolitan come into play. Women are made to feel if they arent thin, have good hair, and perfect skin, its hopeless for them. Women feel that if they can get help from a magazine, they wont have to go to pay for plastic surgery, or get a personal trainer. All the solutions are right there in front of them for the low cost of 5000 lei, and they can become a new woman right there in the comfort of their own houses. Advertisers in fashion magazines thrive on the fact that women constantly criticize their bodies. By showing actresses and models in fabulous dresses and looking very pretty and skinny, the magazines invite you to find flaws with your body, but then tell you that it's okay because they have a way to fix it. You can tell a lot about our culture from looking at fashion magazines and the ads they contain. So why do we continue to buy these magazines? Because most people are not satisfied with their looks and we probably never will be.


One particular advertisement in Cosmopolitan has to deal with a Ralph Lauren perfume ad. This ad shows a young, white woman who appears very confident. She is looking directly into the camera with the attitude that she is in total control of everything. She has a young, white man, whose face we cannot see, kissing her forehead. The young woman in the ad seems as if she doesnt even notice the man kissing her. She appears as though being kissed is so routine to her that it isnt even that big of a deal anymore. She knows she will always have a man there to kiss her, and this is partly because her use of Ralph Laurens new perfume. The ad gives the impression the young woman would have no man kissing her if it wasnt for her new perfume. The ad illustrates women need a man to be satisfied. It shows not only does she need the perfume to feel confident, but also the man kissing her. The ad is obviously directed towards younger females. This ad says by wearing Ralph Laurens new perfume, men will become attracted to you, and you will be more confident.


There is another perfume ad in Cosmopolitan in which almost the exact same message is relayed to the reader. The ad is for the new perfume Lucky You. The depicts a cute guy sitting at a table, having a milkshake. He is obviously distracted by a young woman with blue eyes and long blonde hair. The man is not distracted by her looks, but her cleavage. She is wearing a shirt, tied up just below her breasts and revealing quite a fair share of cleavage, which is right in the guys face. While the man is looking directly at her breasts, the woman is looking directly into the camera, while eating the cherry off the top of the mans milkshake. Located at the top of the ad are the words, Get Lucky! This ad clearly illustrates to consumers (men and women) if they buy and wear Lucky You perfume, they are sure to get lucky with someone good looking of the opposite sex. . This usually works with consumers in their teens and early twenties because sex is always on their minds. When we take a look at this ad, we just want to go out and get lucky (that can be taken literally or figuratively).


Recently I read FHM ( For Him Magazine ) magazine and one ad in it caught my eyes. It was an ad for cognac and two whole pages were emphasized by various colours. Even though I am not usually interested in alcohol beverages, this ad attracted me. The reason it attracted me is that advertisers use certain techniques to persuade people. This ad fills a social need ; it appeals to people's fun and pleasure, and uses gimmicks that are called 'snob appeal' and 'appeal to excellence'. For these reasons I was interested in the ad. This is a commercial for Courvoisier Cognac. It looks like some place in Europe, a garden in the 18th Century. They are having some picnic in the garden with delicious looking fruits and two bottles of cognac. All the items used in this picture have specialized characters, which represent name of this cognac, "Courvoisier". The colours of the whole picture are very rich and splendid. And the three women in this picture are wearing fashionable make - up on their faces. There is no effective language in this advertisement except the name of the cognac, Courvoisier. This advertisement tries to have classical looks, and it added modern styles on it. As a result it has very unique style of images. Moreover, the main colour over two whole pages, is dark red, which is an outgoing colour by itself, but when it can combine with gold, then it looks very rich and royal. This picture also tries to express just looking like an oil painting, and the three women in this picture act in an excessive way like a play. So in this ad it makes me want this Cognac, although it is not an essential thing for one's life, but the people in this ad are wearing luxury dresses and accessories. And they seem to be relaxed and enjoying their lives. It emphasizes that if you buy this one, you can belong to their higher social class. Therefore, people desire to have it for fulfilling social needs. Advertisers in this ad also use emotions for fun and pleasure. This is one of the ways that can appeal to emotion of consumers. It can arouse feelings of fear, love, pleasure, or vanity. The atmosphere in this ad is very enjoyable. It doesn't look like they have any worries or angers at all. It can tempt one to buy this product just to be as the ad says.


Moreover, the ad influences people to think about their social rank. In this ad, people are having classy picnics, in a garden that looks like it belongs to very rich people. All these luxurious things persuade people to buy this Cognac.


In this ad many things are used to make people pay attention to it. Luxurious materials and the people that seem to enjoy all those things make consumers want to buy this drink because not many people live a life as seen in the ad.


In conclusion, magazines and advertisements know what people want and thats how they sell themselves. Of course, most people dont pay any attention to the ads in the magazines they read. I think ads are made to somehow work on your sub conscience. We may not think were giving any of our attention to the ads, but when we are out shopping well notice products from certain ads. And more than likely gravitate more towards those products rather than products we have never seen or heard of. We see ads in magazines and TV commercials almost everyday. This repetition plants a picture in our minds, so when we go shopping we think of the product happens to be. I dont think this will ever change, because we will always read magazines and watch TV, and they will always have a multitude of ads to show us. The more money a company has, the more it can spend on advertising, and the more money it will make.


The impact of advertising on our society is a fiercely debated topic and has been, since the conception of advertising in its most basic form. There are negative and positive impacts upon society, both socially and economically, from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts. There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy.


There are a number of proven ways to persuade the consumer that he or she needs the product being advertised. These methods of persuasion, instead of concentrating on the actual product, usually concentrate on the benefits that will be brought to the consumer. These benefits may include the hope of more money and better jobs, popularity and personal prestige, praise from others, more comfort, social advancement, improved appearance, or better health. For example, an automobile advertisement, as well as mentioning the mechanical attributes of the car, would most likely focus on the excitement, prestige and social advancement it may bring the buyer. This social advancement is very often sexual, or involving attraction of the other sex so the car advertisement may also mention the glamorous women/men that the consumer will attract with his/her fancy car. Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also particularly important because they are the base on how to draw the public into buying the product.


Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they dont really need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services. Advertising also encourages people to buy products by making them think that purchasing and consuming are the major activities of their lives. It is said to also evoke fears of inferiority upon the consumer by depicting the 'normal person as young, attractive, wealthy and successful. This may encourage a person to act on his or her desire for success and, for instance, go out and purchase that particular brand of make-up or perfume hoping to emulate the seeming success of the person depicted in the advertisement.


In opposition, advertisers state that the public is intelligent enough to, and quite capable of, making up its own mind and will definitely not buy anything they dont want or need. People are not inclined to be swayed by false claims that they need a particular product, and will usually be very discriminating in what they take as being true, when it comes to advertising. In fact, advertisers would say that there are many positive social impacts on our society from advertising. Advertising can be used to increase awareness in society about particular issues, and in so doing, becomes a form of education. Anti- drug advertising such as Its ok to say NO, is just an example of how society uses the advertising industry as a means to promote public welfare.


As well as social benefits, there are economic benefits experienced by society, as a result of advertising. Without advertising, the media, including newspaper, television, radio, etc, would be much less vigorous. Advertising provides revenue for commercial mediums that would otherwise need to be funded by the actual consumer of these mediums. For example, a newspaper would cost up to three times as much (since advertising provides two thirds of the revenue of the print media), or all television would be pay-TV (since nearly all revenue for television is provided by advertising, while the consumer provides no financial support except for providing the service of watching the advertising messages). So we can see a major economic infrastructure based around advertising, in which the big companies fund and subsidize the commercial media by way of advertising. The price a consumer may have to pay to receive very cheap, or even free news and entertainment may include sitting through a 0 second advertisement break while watching a prime-time television program, or flicking a couple of extra pages in a magazine to move through the advertisements to get to the articles. Advertising is so important because it is extremely difficult and impractical to attempt to bill the consumer directly.


Some may argue that the economic drawback of advertising in our society is that it raises the price of goods and services. The basis of this argument is that, while companies subsidize the mass media with advertising, we, the consumer, subsidize advertising by paying a grossly increased price for heavily advertised goods and services. For instance, a soap costs under 1.000 to produce, but the consumer might pay around 0.000 lei. A large proportion of the difference obviously supports the heavy advertising television and print media campaigns. In response to this argument, it can be said that advertising stimulates a much more active economy, with vigorous competition between institutions, and higher buying rates of products that leads to lower product costs for the consumer anyway.


The effects upon society brought about by advertising come in mixed forms, depending on the purpose and execution of various campaigns. However, society as we know it is based very heavily upon advertising, and the negative social and economic impacts is not serious enough to outweigh the many positive social and economic effects on our society.


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