Why the marketing of soccer in Australia is going " downhill "

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Evaluate how successful the marketing of soccer in Australia has been

Hypothesis

"The Marketing of soccer in Australia is going downhill because of lack of TV, Media coverage, limited media attention, not enough support from fans, and lack of sponsorship to support the market".

Soccer as we know it today began in England about halfway through the present century. There are records of earlier forms in China, at least two thousand years ago, in ancient Greece and Rome. But it was in England that soccer began to take the shape as we know it today. Soccer has become a very poplar sport world wide, in some countries soccer; you could say is considered a religion.

Buy cheap Why the marketing of soccer in Australia is going " downhill " term paper

The purpose of this assignment is to evaluate the marketing of soccer in Australia, Find out why soccer is not as big or as popular as it is in other countries and determine why the marketing is going downhill. The assignment will consist of 4 main focus questions which are listed below and will hopefully prove my hypothesis correct. Although there are many other factors which are currently affecting the marketing of soccer in Australia I feel as though the chosen topics are the most obvious and major reasons.

1. Not enough TV coverage of soccer in Australia

. Lack of sponsorship to support the soccer market

. Not enough Fan support

4. Not enough media attention

1. TV coverage of soccer in Australia

For a Sport to popular in Australia or anywhere world wide, it seems essential that there has to be enough Television coverage. The NSL used to broadcast on Channel Sevens TV sports channel, but that no longer exists, leaving Soccer Australia desperately looking for another way of getting its sport on the box. This is one major reason the marketing is going on a downhill ride. Although standard TV channels have seized the viewing of soccer matches associations such as Homeart have agreed to show the 00/00 National Soccer League championship Series (Top 6 Finals Series) and Grand Final (delayed coverage) on the Expo Channel via the Optus cable and satellite service (Channel 47) and regional Austar Pay TV (Channel 1).Homeart, an Australian specialty retailer, has agreed to sponsor the significant production costs of the television production for coverage of the matches, in addition to providing the NSL Champions with a bonus winners cheque of $50,000 upon winning the 00/00 NSL Grand Final. Companies doing generous things such as this will surly help the soccer market, by making the sport more popular. But the market is always heavily relying on sponsorship such as this to remain even on pay TV. Where as sports such as cricket, AFL, NRL, are sponsored and shown on local TV channels on a regular basis, making it very hard for Australia's soccer market to ever compare with other sports. Why would a TV station want to show soccer games if they can't see any improvement in the popularity of the sport in the future.

The below quote will back the theory that TV channel producers aren't prepared to support soccer on TV as they feel its not popular enough to be a success

We are not prepared to devote that sort of money and resources to a national soccer team when there doesn't appear to be any light at the end of the tunnel in terms of pay-TV coverage and major corporate support. Fitzgerald says

Quote from (Daily Telegraph - Mirror Australian Telegraph Publications) Wednesday 4th

. Lack of sponsorship to support the soccer market

Soccer clubs in Australia are having a huge downfall with sponsorship. An excellent example of this would be the fight to try save the Melbourne based team, the Carlton Blues.

"Carlton is one of the more cosmopolitan teams of the league; its not tied to any particular ethnic group and has aimed to establish a broad appeal. It wins games, holds a respectable fifth place on the ladder and yet it hasnt been able to pay its players now for six weeks".

The soccer club was relying on a transfer from an international player Simon Colosimo to Sunderland in the English Premier League. A fee of more than £1 million sterling would have taken care of Carltons crisis but the deal fell through.

(ABC NEWSPAPER) Web page in bibliography

All in all, transfers are an unreliable source of funding for Australias National Soccer League teams but there seem to be few other funding options. Lack of available sponsorship is effectively caused by lack of media and TV coverage, if the sport isn't going to promoted and seen on TV in prime time big companies will never want to take part in supporting soccer teams as they will get little or nothing out of it return

In July 18 Australia applied for the opportunity to host the world cup finals. If a privilege such as this were to be given to Australia and they were aloud to host the world cup finals the sponsorship, TV coverage of soccer would boom and you would find that soccer teams in Australia would find it much easier to find sponsorship.

What can be said is that the NSL, as we know it, has no future. Australias oldest national sporting competition is showing its age. The bubble economy that raised hopes around the turn of the century has burst. Full-time football has gone, taking six-figure salaries for coaches and players with it. Without a solid foundation, a genuine pro league was always going to be a mirage.

Newspaper article "Power for sale" By Dean Ritchie

7nov0

. Not enough Fan support

Having a large number of fans for any particular team is almost impossible for Australian soccer teams. Due to the lack of TV and media coverage soccer teams have trouble getting a crowd to support them. An average Australian soccer game pulls in a cheerless 500 fans. If you compare fan support of soccer to another sport, Football for example which has a smaller number of registered players with only 14,0 appose to soccer's 87,74. Surprisingly the average attendance level for football is much higher pulling in an average of almost 11 thousand spectators per game which is over double that of soccer's. The huge difference is obviously because caused from lack of media, TV attention. In the past 7 years due to the poor attendance of Fans watching soccer games in Australia the currant 17 soccer stadiums was reduce from the original which cost soccer Australia thousands in lost revenue.

"The Power, who average between 500-000 fans to each home match, entered the NSL on the back of early success of Sydney rivals the Northern Spirit. But hopes of immediate success like the Spirit sank due to average results and poor home attendances."

Newspaper article "Power for sale" By Dean Ritchie

7nov0

4. Not enough Media attention Soccer Australia

Having a good solid media attention is essential for a successful sporting market. Not only does it help with the sports popularity but also attracts much needed sponsorship to the game. Media attention can really boost and make a particular sport more popular, normally when there's big events coming up there's commercials advertising it, for example the State of origin that's coming up there is adds on all the time in prime time promoting there games. This really attracts football fans from everywhere to either watch the games from there home TV or to actually go to the stadium and see the game live. This could be one of the main reasons soccer has such poor fan support and spectator attendance, due to the lack of media advertisement. Using football for an example again TV/media shows such as the very famous "footy show" really helps the sport of football although the show has turned into more of a comedy show it runs for an hour Giving results there thoughts and stacks of information about what has been happening in that week of the football world. If only soccer could have a show as popular as this for example media attention, sponsorship would come to players a lot easier. Having lack of media attention seems to relate to having little fan support and perhaps because of little fan support there is no or little chance for soccer teams or individual players to get adequate sponsorship. Its clear that the sport needs all 4 of these points working together to create a successful market in soccer for the future.

BIBLIOGRAPHY

http//www.dailytelegraph.news.com.au/printpage/0,54,55658,00.html

Wednesday 4th 11 pm

http//www.gloryboys.net/forum/topic.asp?ARCHIVE=true&TOPIC_ID=18

Wednesday 4th 4 pm

http//www.abc.net.au/pm/s0100.htm

Tuesday rd 600pm

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Jaded

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I was born December 7, 185, in Tulsa, Oklahoma, at Saint Francis Hospital. My father gave me my first name, Miranda, naming me after a place in New Mexico. My mother gave me my middle name, Kyle, saying she liked it because of its Irish sound.

My father was a salesman who greatly enjoyed the things of the world. My mother was a loving mother who worked when she was told to do so, and took care of my brother and me.

I lived the first four years of my life in Prue, Oklahoma. My younger brother, who was born just fifteen months after me, made the remaining two years and ten months a living nightmare. For example, one early Christmas morning I jumped out of bed eager to see what gifts Santa had left me the night before; only to find that a small monster had crept in just after Santa Clause had left and mangled all the gift wrappings, tearing them to shreds.

My father was a salesman who greatly enjoyed the things of the world. My mother was a loving mother who worked when she was told to do so, and took care of my brother and me at home when she was told she could no longer go to work.

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When I was five years old we moved to an old racehorse farm west of Mannford, Oklahoma. There was one huge barn with two separate sides and twenty horse stalls total. Behind the barn there was a horse walker, a device made to exercise horses without doing much itself, and about a hundred feet away from the walker was a round pen and also an arena. There was even an average size dirt racetrack in a small pasture to the south side of the house. I used to take my horse, Drifter, on this racetrack and we would play all day. When I would get tired of riding him, or just thirsty, I would stop, wherever I was in the pasture, get off of Drifter and walk to the house. Fifteen or twenty minutes later I would go back out to the pasture and there Drifter would be in the exact spot I has left him, just waiting on my return.

When I came to Mannford was also when I met my first best-friend, Aubree. Aubree and I were inseparable. We would play in mud puddles for hours on end, we rode horses together, and we caught tadpoles together. I was there the first time Aubree got kicked by a horse, and she was there the first time I was bit by a horse. We would race my horse against her pony and we would always argue over who had won the race.

I about second grade my younger brother started playing flag football for the Mannford Pirates. Two weeks into his practices I started playing too and became their quarter back. We weren't very good, not as good as the Raiders anyway, the Salvation Army and Mannford's number one team, but we tried very hard. So when most of our players switched coaches and team names in my fifth grade year, our determination paid off and we won first place in our class.

My mentors throughout my childhood were my grandma Cozetta, my Mom, and Elmo. My grandma Cozetta is the kind of grandma that tries her hardest to pump you full of the most unhealthy food known to mankind the minute you walk through the door. She would always take my brother and me to pool every day of the summer that we were at her house when we were little. My grandma Cozetta was the first person to teach me how to use a cash register; she would go through her convenience store like she was a customer and come to the counter to pay. She even taught me how to watch for "those sneaky people" who would hide their things in front of the register so the cashier couldn't see it. My mom influenced me throughout my childhood through her love of animals. Mom could never do an animal any harm. Our animals were always the fattest, and when people would come over and say, " Oh that's a pretty horse, she's a chunk though, isn't she." Mom would just say, "No, she's just spoiled."

Other influences or mentors from my childhood would have to be any of my elementary school teachers. Mrs. Gorney, my kindergarten teacher, was almost always in a good mood and was always patient with us five-year-olds. Mrs. Bowen, my first grade teacher, stern, but always kind and helpful and made you want to do better at everything. Mrs. Pallodino, my second grade teacher, made everything fun. Mr. Dorsey, my third grade teacher, was…a character. He always made everybody laugh. Mrs. Muirhead, my fourth grade teacher, let our class do a lot of hands-on projects like collecting spores from mushrooms, adopting a bat, and making homemade ice cream. Finally, my fifth grade teacher, Mrs. Whitenberg, who made me cry because I made a C in English, made me sit next to her desk all year long, and made me want to pass her class with an A just to prove her wrong.

TODAY

Today I have learned that life is more than just playing flag football, riding my horse up to the house after school, and playing in tadpole ponds. Life is about everything you do and the people around you. Life is working hard to get what you want and where you want to be and then working a little bit harder to get or go somewhere better.

Today I have learned a lot about love too. Love is what holds the world together. Some people look at the world and see a big mess of "people, who just don't care anymore," but if you think about it, if people didn't care anymore what would the world have done the day the World Trade Center was leveled by terrorists. The world would have gone on like nothing had happened. American flags would not have sold out at every sore in the country, mass aide would not have been given to New York City, and we would have been the same as we were September 10, 001. Love holds the nation and the world together in times like those.

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Was up?

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Good evening, my name is Jane Goldner. I usually celebrate the 11 o'clock Mass so you 5 o'clockers may not know me. Also I usually park on Jewett Ave., enter Church through the Jewett Ave door, and sit in my designated 5th or 6th pew (wherever my mother is since she normally arrives ahead of me). Tom and Judy Lickona, Matt and Michelle McSherry and their children, Marge Colasurdo, the Starmer family and Rosemary Healy are typically in the surrounding pews. Like many of us I am a creature of habit. I can not recall the last time I sat in the far corner of our church. I do not know the people in the back corner. What does this have to do with RENEW? I was asked to speak about what I liked about the 1st season of Renew. I liked getting to know 4 members of my church family - 4 people I did not know until being in Renew. I liked hearing how their lives are centered around God. I liked hearing how prayer is a major part of their lives. I liked learning how they try to follow Jesus' example in their daily lives. I liked being inspired by them.

Betty Brevett is the host of my Small Group. We met at her home on Wednesday evenings. I always felt welcomed and comfortable in her home. Our sessions included prayer, reading and reflecting on Bible passages, and discussions about living our faith. I am looking forward to Season II. The topic of Season II is Conversion and the Small Groups will start meeting the week of February 10th. Cards are in the pews. You can fill them out now. Ushers will be by soon to pick them up. If you participated in Season I and have filled out a re-registration sheet, you do NOT need to fill out another card.

I encourage you to participate - you will be glad you did. Just think, you folks on that side of the Church might get to know some of the folks on the Jewett Ave side of the Church. Maybe some the 5 o'clock Mass people will become acquainted with the 8 o'clockers. And maybe, just maybe I will sit in the back pews one of these days. Thank you.

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Involvement is the key

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Involvement is the Key

American children and youth are bombarded with immorality. In many cases children and young adults are faced with making moral decisions. Many times children and youth are not equipped with the proper guidance and wisdom needed to make good decisions. The absence of church and parental involvement is creating an attitude of apathy and violent aggression among America's children; parents as well as community leaders should mentor our youth by offering advice into the lives of these children every day to give them this positive influence. The activities that we can build in our society are after school activities at the church, fifth quarter after high school football games, a day of help or community service, summer programs, Wednesday night praise band and Sunday afternoon youth choir. These are events that I have participated in over the years with my church that have allowed me to grow into a person with high morals and standards.

I feel that I have turned into a responsible young adult, but without the push and influence from my parents I might not have turned out so well. As a child I was taken to church every Sunday. My parents went to church with me, and if they could not go my grandparents would take me. I was also involved in Wednesday night church activities and summer activities such as Vacation Bible School. These activities are fun and exciting; at the same time they teach young people about what it is right and wrong. We were taught Bible stories, the Ten Commandments, and songs that were about the teachings of God. The Bible stories always teach a lesson and if the Ten Commandments were taken seriously in the lives of everyone, the world could be changed from a world of hate into a world where everyone wants to be the perfect neighbor and friend. The singing of children's church songs helps children to learn bible verses and stories from the Bible. It helps them to remember the teachings of God. Perhaps children's praise songs should be taught at after school programs instead of letting them listen to secular music. By incorporating songs of a heavenly nature, a nonviolent, nonracist, and nonsexist attitude would be instilled in the minds of young people. Also during these after school projects, problems that children face in society should be addressed. Children are faced with many problems that spur violent and irresponsible behavior. For example, young people should be taught about the consequences of sex, drugs, cliques, peer pressure, and child abuse. Peter Elikann asks the question in the essay "Children as the Enemy" "Are we raising a nation of increasingly sociopathic children without feeling, repentance, or empathy?" (05). Elikann continues by suggesting that we intervene in the lives of children, providing role models and mentors to bother and love them in order to help the children before they get into trouble (11-1). I feel that the above activities suggest one possible way to influence and teach children a sense of emotional feeling, repentance, and empathy; adults must take on the responsibility and make a difference.

Teenagers face different problems than younger children. They have already passed through childhood and must be influenced by more mature activities. I was always involved in youth choir, Wednesday night fellowship, and several trips with our church. I really enjoyed being involved in the church's activities. We had fun, but also incorporated teachings from the Bible on what is right and wrong. We would also talk about issues that teens face today. If a child is not raised in church, it is very difficult to get them involved as a teenager. We had a youth minister who saw the lack of involvement as a challenge. He developed ideas on how to reach out to the uninvolved youth of the community. He would visit the school and encourage us, the youth of the church, to witness to others and invite them to church. He didn't really stress Sunday morning church, not that he didn't want them to come, but he did encourage us to ask them to our Wednesday praise and worship band. He felt that they would be more comfortable in a more relaxed environment. Youth should feel comfortable in the church and should want to go to church. What we have to realize is that it is the church and the people of the church who must take on the responsibility and reveal a warm welcome to the troubled youth of the community. Getting teens off the street and into these programs should be our number one goal. Projects lead them to want more out of life because of the example that is being set. Positive activities also give teens the opportunity to meet friends. Meeting friends is very important. Adolescents who are not socially involved tend to build up violent aggression inside. If youth and children are not introduced to church by parents or other members of the church, then why should the child be held responsible for not having strong morals and values?

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Now we must figure out why the church does not want to get involved in the lives of problem children? I believe that they are just scared of what might happen if they do get involved. We might actually find out something we do not want to know. For example, we feel more comfortable thinking that child abuse and pre-marital sex is occurring somewhere far away. Once we are exposed to people who are actually living life in a less than perfect world, we are forced to acknowledge the existence of the problem and our responsibility to that person who is living a less than perfect life. The problem is not that we are not helping; the problem is that we are helping in the wrong areas. Annette Fuentes writes in her essay that adults are focusing on all the problems that children cause in our society instead of how to fix them (). Fuentes reveals that older adults don't want to spend the time on these teens because when something goes wrong they do not want to be held responsible for the mistakes(5). She expresses that locking children up and punishing them with adults and not preparing them for life is wrong (4). In situations such as the ones afore mentioned, the church could get involved. I suggest that the church should take groups of adults to mentor to juveniles in juvenile detention centers and those in adult prisons. I think mentoring programs are something that is necessary. When delinquent teens get back out on the street, we do not want them to go back to their delinquent ways of living. If we teach delinquents who are in detention centers and prisons the right way of doing things, then maybe upon their release they will want to help other children with problems.

In contrast, many people do not feel that church involvement necessarily produces the effect many claim it does. Children of pastors and deacons often end up in as much trouble as those who never attend church. It could be argued that the influence of the church is seen more in words than in reality. The change should be seen in reality rather than a biased claim. Some critics believe the strict standards often imposed upon children in church can lead to rebellion. Children may feel that they are not given enough space for self expression. They feel that the rigid influence of the church retards their maturation and individual growth. Unfortunately, some demand an answer regarding the reasons differing behaviors are deemed to be right and wrong. Most importantly, parents and church members must realize that their responsibility is not to please their children. It is to raise them in the biblical manner.

Everything has a starting point. I know that it is too late for many, but we have to focus on the future leaders of our society. How do we want our nation to be run? Would we prefer a group of non-christian young adults with no morals, or would a group of Christian young adults with morals and high standards be more acceptable? Of course, we want our nation to be run by responsible Christians who live by God's standards and have His influence in the government. Early childhood teaching of how to live responsibly in the community would benefit the entire nation. Church involvement is the answer to the problem that our society faces with violence and aggression among young children and youth. In the above writings, I have given many ways for churches to get children and teens involved. They all worked for me; maybe the ending results will be the same for many other youth.

Works Cited

Elikan, Peter. "Children as the Enemy." The Contemporary Reader. Seventh Edition. Ed. Gary Gosgarian. New York Longman,

00. 18-1.

Fuentes, Annette. "Crackdown on Kids." The Contemporary Reader.

Seventh Edition. Ed. Gary Goshganian. New York Longman,

00. -6.

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The Psychology of Death and Dying

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Collectively, Americans seem to actively deny death as a natural occurrence in life. Just like our obsession with maintaining youthful appearances, we are fixated on maintaining unprecedented life spans, now a possibility through stem cell research and the potential future of widespread eugenics. Instead of acknowledging death, it becomes a taboo subject, occasionally brought up during life insurance policies and estate sales. Americans do not have holidays to pay homage to the deceased like El Dia De Los Muertos in Mexico or shrines of ancestors as a permanent fixture in their homes like the Japanese. The only portrayal of death found in the media is the typical notion of heaven and hell, for example movies like What Dreams May Come, where Robin Williams must emancipate his wife from the shackles of hell. Or other popular movies, such as Contact with Jodie Foster, where children perceive the dead as normal people existing in a parallel realm, not unlike physical reality. Another common misconception is that death is a temporary inconvenience, often illustrated in children's movies like Sleeping Beauty and Snow White. Children are given the impression that death is just a really long, luxurious nap and if the right man kisses the sleeping individual she will magically spring back into consciousness.

Unfortunately, the only other prevalent acknowledgement of death in the popular media and American society can be found in violent actions movies and psychological thrillers. Gratuitous violence and cold-blooded murder accompanied by internal body parts externalized, decapitated heads and even cannibalism. We have a gross fascination concerning violence and the mutilation of the human form, a rather unhealthy obsession lurking in video games and cult classic movies. Americans have not addressed the finality of death, and only in recent years have new age religions fabricated a new approach toward death, or the passageway into the unknown.

As I child, forced to attend Christian services on Sundays, I bought into the fire and brimstone portrayal of death and spirituality. If an individual did not accept Jesus Christ as their Lord and Savior, bad things were destined to happen to that individual in the afterlife. I was pressured into believing that if I did not eat of the bread and drink of the wine, that I was going to instantaneously combust and be shot down into the fiery pits of hell. As I grew older and exposed to other belief systems, this innate fear of the wrathful divine slowly dwindled. After intense observation, I came to the conclusion that organized religion was used as a means to control the masses. I rejected the absolutist attitude enforced upon me since childhood and wanted to discover a different approach toward death and dying.

I had been exposed to death at a relatively young age. I had many elderly relatives and neighbors who died quite consistently; I've lost count of the various funerals and memorials that I've attended. The only reassuring aspect of organized religion is the certainty one feels concerning death and the afterlife. When I realized that I was skeptical of Christianity and heaven and hell, I had a difficult time understanding death and coming to terms with my own fears of it. For many years I had no concrete death ethic, it was just something I avoided or ignored. After taking this course, I have started to construct my own death ethic and idea about the afterlife, by gathering information and borrowing ideas from material that supports this course. I feel comfortable talking about death, it is no longer a clandestine subject, it is a natural occurrence in life, and ultimately it is the last rite of passage for every human being.

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I've adopted more of a non-Western death ethic, where death is an invaluable experience for the dying individual. From my in-class notes on September 10, non-Western cultures view death as a transition for the deceased person, while Americans typically focus on death as a transition for those who are left behind. Non-western cultures tend to encourage the bereaved to express their emotions, while Westerners are given the three-day time period to mourn and are expected to carry on with their respective lives as usual, unaffected by grief. The only time Westerners are allowed to express their immeasurable grief is at the actual ceremony, where they are expected to repress their emotions afterward. I find this aspect of Western culture counterproductive, where emotions are never a catharsis for grief. Often, when we see others in pain, we turn the other direction, unsure of how to comfort them.

I believe death should be a commonly discussed topic, especially during the later years in ones life. We don't know what occurs after this life; therefore we should not approach our own death with negativity or fear. I don't have my beliefs of the afterlife cemented in a permanent belief system; I'm still gathering information in order to form a solidified idea. I am fond of the Native American belief that we reunite with our ancestors after this life. I find the beliefs of Native Americans very appealing, abandoning the linear rationalization of Western logic. "Many commentators have suggested that Native Americans tend to view life and death not in a linear but in a circular or interwoven fashion in which death is regarded as a part of life" (Reader, 5) I find this holistic approach toward death more accepting of the inevitable. Death should not be an isolated and dreaded incident after life, although it brings us incalculable pain, it also serves as a vehicle for unity to those who are left behind.

It does seem like a cruel, harsh world when we know our loved ones will be irrevocably removed from our physical lives, but the fleeting fragility of life generates deeper appreciation for those around us and our own lives. I believe if we were created to live forever, everything would be meaningless and taken for granted. The easier it is to lose something the more invaluable it becomes. I believe life is a great adventure, every moment is an opportunity to gain more wisdom, and that love is the compelling force within each of us. Death is a part of life; we know it will eventually steal us from this world, yet we are not knowledgeable of what threshold it will deliver us onto. The deceased never really leave us anyway; they live in our thoughts, memories and dreams. Just like your Relational Grief Theory, Kim, I believe our relationships with the deceased continue to grow, where we fabricate a new relationship that allows the deceased and bereaved to grow and ultimately heal. Beyond physical life the essence of the deceased still continues to accompany us in this life, perhaps to meet again in the afterlife.

"This process of mythologizing, or making stories out of the splinters of remembered experience, is one of the ways in which a physical person is transformed into an imaginal integrity" (Reader, 1) I find this excerpt and theory very comforting when I confront my own relationships with deceased loved ones. Death is a permanent predicament in this life, but the finality of our relationships with the deceased no longer exists. It opens a new door and sheds some light onto a dark mentality, we no longer feel defeated or imprisoned by grief. I am ready to confront death with less fear and dread, which is a repercussion of this insightful course.

I want her to lie full of peace

Next to my father

Under the dogwood and holly.

I know she will speak her silence

To me

Then it may be the time to listen.

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Personality

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After taking a series of personality test I have learned my positive and negative aspects of my personalities and how my personality affects my careers, relationship and my future goals. Also I learned that there is a big difference between a person that has a left-brain and a person with a right brain.

The test has helped me to see the positive and negative aspects of my personality. The test showed me that I have a positive personality that will help me in the future, like working with people, putting things in order and being loyal. The test also showed me the things that I need to improve to be successful in the future, like I need to be willing to listen patiently to opposing views and I also need to work on not to jump to conclusion too quickly.

There are many ways how my personality relates with my career, my future goals and the relationship I have with my friends and family. My personality affects my career in a lot of ways like the kind of work I like to do, if my job doesn't relates with my personality I will have a hard time doing my job, and not be happy with the job I do. Also my personality affects the kind of relationships I have with my friends.

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Most of the personality test I too were very accurate. The right/left brain test showed me that I have a right side brain and that I like to fix things and solve problems, which is true. After doing the Temperament sorter test and reading about ESTJs, I learned that I have a lot in similarities with ESTJs. The one test that I feel like wasn't accurate is the Honesty Test the test said that I am a weasel which isn't true most of the questions they asked if I would do something or not I think it depends on the situations that I am in.

I think all the tests were very helpful. The one thing that I really liked was how they talked about how your personality needs to much with your career to be successful in the future and that every body have their own personality.

Please note that this sample paper on personality is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on personality, we are here to assist you. Your persuasive essay on personality will be written from scratch, so you do not have to worry about its originality.

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Lifetime Learning

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Abstract

Learning is a lifetime experience for all of us. Whether in a formal or informal manner we all strive to improve our knowledge of the world we live in. Today's working adults face the hurdles of balancing a heavy workload and family responsibilities with the desire and need to continue their educational advancement. The advancement in technology has enabled many to meet these challenges by bringing the school and its classrooms into the homes. Internet graduate courses are quickly becoming the norm in the American culture and now in the subcultures of our city universities. In this article we examine how two such institutions have not only met this challenge but also proven to be very successful for all.

In correlation with the Functionalist Perspective, University of Phoenix and Webster University masters' degree program seems to be most functional with today's active adult student. In examining this article through the Functional Perspective, both universities offer various onsite locations and online access, thus catering to the need of the adult student, their career path and family life. As defined, "the functionalist perspective emphasizes the way that parts of a society are structured to maintain its stability."(Schaefer pp. 1) According to the National Center for Education Statistics, pursuit of a master's degree is growing at the fastest rate of increase for any kind of college degree." (Article pp. par.1) In contrast, "Phoenix also raises eyebrows in some higher education circles, but the students keep coming." (Article pp. 4, par.8) The Functionalist Perspective allows us from a sociological standpoint to examine the overall opinionated thought process of more than one point of view in society. Therefore, although the universities present a mass education, there are still speculators that are skeptical of its production.

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Online degrees fill a significant void that has developed over the years. Traditional brick and mortar educational institutions have not been able to keep up with the demand nor do they supply the flexibility required by todays student. "Public appetite for advanced career-enhancing, postgraduate education in these disciplines has grown faster than the capacity of campus-bound, traditional universities to satisfy it." (Article pp , par )

The article was about graduate programs at alternative schools, yet the entire educational experience offered by both the University of Phoenix and Webster University needs to be explored. Both of these universities are based in functionalist theory. They were established mainly for working adults over the age of 5 (Article pp1, par 5). What are especially interesting are the latent function and the dysfunction that continue to keep both universities in the public's eye.

One of the latent functions of a distance learning education would be how students are forced into communicating with each other. In a traditional classroom environment, with an instructor who is there to physically keep discussions going, the need to learn something about fellow classmates is not apparent. In an untraditional classroom, such as the one Webster University and University of Phoenix provide, students are responsible for keeping dialogue and discussions going. One of the latent functions now becomes self-starting students who are able to get to know one another much better then they would have in a traditional classroom.

A dysfunctional function with non-traditional education is that this type of educational endeavor gives the perception that on-line or distance learning is easier to cheat on assignments and easier overall to achieve a degree. Both of these universities are fully accredited schools of higher education and would not have received this distinction if a system of checks and balances were not in place. Even with the criticism given to both schools, students continue to enroll because these schools serve a needed purpose to society (Post, 00).

Summary

In conclusion this article addresses an alternative source of higher education for the working world. From the functionalist perspective, both Webster University and The University of Phoenix offer working adults the opportunity to further pursue their educational needs. If working adults are to succeed among the top ranked companies of today, it is imperative to advance their education. Online learning allows students to fulfill their responsibilities to both their employers and their families while continuing to maintain stability and balance in all angles of their lives. Both universities are producing graduates who are able to think independently and are able to master critical thinking skills that are necessary in today's working environment. With continued interest in these types of programs more and more adult students are continuing their lifelong learning.

Though much criticism has been expressed towards both universities, they have established strong creditability by serving a majority of today's working society. From the functionalist perspective both institutions are providing society options and opportunities for lifelong learning.

Schaefer, R. T. (00). Sociology A brief introduction [University of Phoenix Custom Text]. Boston McGraw-Hill.

Thompson, C. S. (00, February 11). No-frills graduate programs fill growing need for working adults. The St. Louis Post Dispatch. p. A1

Please note that this sample paper on Lifetime Learning is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Lifetime Learning, we are here to assist you. Your persuasive essay on Lifetime Learning will be written from scratch, so you do not have to worry about its originality.

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